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GSC at the Australian Open

The industry’s first and only golf marketing newsletter.

At Golf Space Collective, our crew spends a lot of time telling stories and creating content at professional golf events. For this week’s newsletter, we wanted to bring in Mogie Adamchik, tournament photographer and creative associate at GSC to give some insight into our creative process.

Mogie spent the past four months traveling around Australia and New Zealand, and while there, she had the opportunity to shoot the Australian PGA Championship and Australian Open.

The golf scene down under is electric. Fans of all ages showed up to cheer on their Aussie heroes and international favorites. At the Australian Open, tournament coverage is pushed to the extreme as there are two courses hosting three competitions during the week. The fields include men’s, women’s, and all abilities. How do you shoot three separate events and be in two places at once?

Here’s how I went about this enormous task.

During Tuesday and Wednesday, I visited each course to get the lay of the land, essentially playing my own “photographer’s practice round.” I made notes about high and low ground, grandstands, skylines, scenic terrain, anything that might come together to tell a story as the course filled up during competition.

I also noted tee times to see where the big names and big crowds would be. For example, Min Woo Lee played one group ahead of his sister, Min Jee Lee. The iconic sibling duo is taking professional golf by storm, and their fellow Aussies showed up in masses to cheer them on.

Once the competition started, my game plan kicked in. I hit my noted spots to capture moments that tell the story of the event. These photos are diverse: some include sponsor signage like tee backs, others show off more of the beautiful landscape these athletes are competing on. I constantly checked the leaderboard in case anyone made a move, as was the case this week when Joaquín Niemann came from behind with a final round 66 to force a playoff and capture his 10th professional win.

My focus is on capturing the moments in between the swings. Anyone can shoot a follow through, but that alone doesn’t tell the full story of the round or of the player’s experience. I watch for the quick moments that are often overlooked such as interactions between players and caddies, fans, and each other from behind the lens.

It’s impossible to always be in the right place at the right time, but having a game plan and staying aware of the field helps make it easier to capture key moments.


Weekend Warrior (Bag Edition)


Calling all Scotty Cameron fans. The 2024 Club Cameron has been released and the bag that came with it is 🔥


Doesn't having a nice bag on your shoulder or in hand as you walk up to the course give you confidence like you're an athlete walking into the stadium? The perfect add to your fit check before the game/round.


The "Weekender" bag has a shoe compartment so you don't get your belongings dirty and a slot to connect to your suitcase for a golf weekend getaway.


It is limited edition and is currently sold out. Stay tuned for when they drop more.


Check the whole Club Cameron Kit out here:


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Swing Thoughts is a newsletter sent out on Tuesday mornings bi-weekly.



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