The industry’s first and only golf marketing newsletter.
As we gear up for Thanksgiving, we just wanted to take a moment to express our gratitude to each and every one of you. Your trust in us means the world, and it's what keeps us swinging for the fences (or fairways, in our case). We're incredibly fortunate to have such an amazing community of customers like you. Thank you for being part of the Golf Space Collective family – your passion for the game is what makes this journey so special. Wishing you all a fantastic Thanksgiving!
⛳ FIELD NOTES
Brands on Social – Holiday Edition
The holidays are upon us and we figured we’d take this opportunity to give our point of view on how brands should approach them on social media.
These days, “holidays” seem to fall into one of two buckets – traditional (Thanksgiving, Christmas, New Year’s) and untraditional (Dog Day, Pizza Day, Sandwich Day).
So how should your brand engage when it comes to either of these buckets?
While we don’t want to come across as the fun police and inserting your brand into a handful of these days can be a fun exercise in creativity, brands shouldn’t litter their content calendars with too many of these kinds of posts.
The key word here is relevance. People expect to be wished a “Happy Thanksgiving” by their friends and family, not their favorite toothpaste brand.
If the holiday truly fits your brand in a deeper way and provides a relevant connection point, then by all means, participate.
However, if you can’t think of anything substantive to say other than “Happy ____ “, there is no harm in sitting that one out.
People are unlikely to remember if a certain brand posted on a given holiday unless the execution is particularly poor, so it’s better to be choosey when it comes to these days.
Stay true to your brand and you truly will have a “happy holidays.”
⛳ CLIENT CASE STUDY
Finding the Right Audience to Engage with on Instagram
Let’s be honest. Growing a brand on Instagram right now can be really challenging. Especially if you’re a niche brand or a product.
At GSC, we’ve been searching for a strategy to find our target audience on Instagram since Meta makes advertising so challenging on the platform.
Here’s what we’ve settled on:
We do in-depth research on the brand’s category and competitors to see who is doing well on Instagram currently.
After identifying competitors, we see who is engaging with their content (i.e. who is liking and commenting on those posts).
Then, for the profiles that are public that are engaging with that content, we go in and look for golf-related content on that page. If we find it and it makes sense for our client’s brand, we’ll engage with that content.
Why do this?
To us, this is a digital version of a cold call. It’s finding a person that is engaging with similar content to your brand and giving them a “hey, we’re here too” type of messaging.
Odds are, if a person sees a new brand that has liked/commented on their content, they’re going to click on your profile and see if you’re worth following.
We’ve implemented this across multiple clients and seen really solid results. It’s not groundbreaking, and it’s manual work.
But, sometimes, that’s what yields the best results.
⛳ SWAG OF THE WEEK
Mr. Heater Golf Cart Heater
How cold is too cold to golf?
Well, that's up to you... But this Mr. Heater Golf Cart Heater is a necessity if you're going to take your golf season into late Fall and Winter. This portable heater fits in most golf cart cup holders and blows out enough heat for two. It runs on a one-pound propane cylinder and will pack over five hours of use. For just under $80 right now, it's a must-have for the "Winter Warriors".
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Swing Thoughts is a newsletter sent out on Tuesday mornings bi-weekly.