9.25.24 // Swing Thoughts Newsletter
Inside Cobra Golf: Innovation, performance, and market influence in the golf industry
Cobra Golf is a California-based golf club company that was started by Tom Crow, who wanted to create a set of clubs that were competitive with reasonable prices and edge on the course. Throughout the years, names such as John Daly and Rickie Fowler have partnered with the brand. For over 50 years, the goal remains the same: affordable. Today, Fowler has made his way to trophy ceremonies with Cobra Golf Clubs, including his 2023 win at the Rocket Mortgage Classic in Detroit.
Overall services: Asset Delivery
Rickie Fowler putting in the final touches at Royal Troon 🏴
Class is in session. Ben Schomin & Rickie Fowler show Ben James the ropes on how to grip his clubs on the Tour Truck.
Ben James, the rising star out of the University of Virginia and No. 4 ranked amateur in the world, has punched his ticket to the Rocket Classic.
Producing:
Concept Development: Golf Space Collective Concept starts with conversations to gain an understanding of brand identity and overall goals that want to be accomplished with the project. This dialogue is used to create innovative concepts that align with their brand vision and marketing goals.
Project Management: They oversee all aspects of asset production, ensuring timely and efficient completion of each phase.
Logistics Coordination: The agency handles all logistical details, from scheduling to resource allocation, to streamline the asset delivery process.
Shooting:
Creative Direction: Golf Space Collective provides expert guidance on visual style and content to capture high-quality, engaging imagery having knowledgeable professionals who understand the latest trends and what is most effective in today's marketing tactics.
Professional Crew: Top of the line freelance videographers and creators who have perfected their storytelling craft come together with the latest technology to truly tell the story of Cobra Golf with superior results.
Location Scouting: The agency identifies and secures optimal locations at the course that enhance the visual appeal and relevance of Cobra Golf’s assets.
Editing:
Post-Production: Golf Space Collective manages the entire editing process, including color correction, sound design, and visual effects to refine the final product.
Consistency Maintenance: Consistency within video editing includes having a cohesive look across all of the media created, style choices and certain aspects are continuously focused on. Additionally, GSC ensures that all edited materials adhere to Cobra Golf’s brand standards and messaging.
Format Adaptation: The agency formats assets for various platforms and media, optimizing them for performance across all social media platforms, email marketing campaigns, television distribution networks… YOU NAME IT!
LINK LOOKS WITH DRIP ADVISOR AL LIWUSH
Well, here we are again talking about a collab and a classic-looking designed shoe (at least they aren't Jordan's this time ).
This time we head over to a brand called Boxto. Ever heard of it? Likely not, but they and Jack Nicklaus joined forces to drop some fire footwear. Boxto handcrafts their shoes in Mexico from real leather and recently released two models with JN, the Legacy Pro (shown here) and the even more premium Heritage Malaga.
The price points are on the premium side so don't have sticker shock when you see them. If you like finer footwear, these should be right up your alley!
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