Elevating Brand Visibility Through Organic Social

For Hidden Links, organic social media isn’t just about visibility — it’s about creating meaningful connections with passionate golf travelers. From January 2024 through mid-August 2025, Golf Space Collective helped Hidden Links grow its audience, lean into video-first storytelling, and turn Instagram into the brand’s strongest community hub.

With steady growth across all platforms and standout performance on Instagram, Hidden Links has positioned itself as a go-to source for golf travel inspiration.

The Challenge

Limited Reach: Needed to expand visibility and grow an engaged audience across multiple channels.

Platform Prioritization: Unclear where to focus resources for maximum growth and engagement.

Content Format Shift: Video needed to play a bigger role in driving discovery and interaction.

Community Engagement: Wanted to build two-way conversations, not just impressions.

The GSC Solution

Instagram-First Growth Strategy: Prioritized Reels and short-form video to maximize discovery.

Cross-Platform Presence: Maintained steady growth on Facebook, X, and TikTok while leaning into Instagram for momentum.

Video-Led Storytelling: Produced destination-driven Reels and short-form videos designed to spark conversation and sharing.

Community Management: Proactively messaged and responded to fans, creating a feedback loop of interaction and trust.

Results

+4,151 net new followers (bringing total audience to 6,754)

417,615 total impressions across all platforms
- Instagram: 194,080
- Facebook: 155,408
- X: 62,770
- TikTok: 5,357

12,444 total engagements with an overall 3% engagement rate (above industry average)
- Instagram: 4.7% ER (strongest performer)
- TikTok: 4.1% ER (small but efficient audience)

145,178 video views, led by Instagram Reels (72,602) and Facebook (61,183)

2,054 total messages exchanged (inbound + outbound), with Instagram leading as the most interactive platform

Why It Matters

Hidden Links’ success proves that growth isn’t just about audience size — it’s about creating authentic engagement and conversations. By leaning into Instagram as both a content hub and community touchpoint, GSC helped Hidden Links connect with golfers on a deeper level while fueling steady expansion across all platforms.