From Merger to Momentum — Built Together

When SuperStroke acquired Lamkin, it wasn’t just a handshake deal. It was a big swing — combining the #1 brand in putter grips with one of the most respected names in swing grips. That kind of move needs more than just a press release. It needs a plan. That’s where we came in.

From day one, Golf Space was right there in the trenches with the SuperStroke crew. We weren’t just advisors — we were partners. Collaborators. Teammates. We helped dig into the details: market gaps, audience overlap, brand voice, you name it. Together, we built a strategy that honored Lamkin’s deep legacy while positioning it cleanly under the SuperStroke brand.

Most importantly, together we created a cleaner customer journey for the swing grip market. No confusion. No mixed messaging. Just a well-defined, premium product lineup for golfers of every level.

Enter REVL

The REVL line wasn’t an off-the-shelf idea. It was the first true fusion of Lamkin’s killer grip material (the 100 Series tech) with SuperStroke’s modern design and engineering chops. This wasn’t just a new product. It was a signal that SuperStroke was officially playing in the full-swing game — and playing to win.

Our job was to bring it all to life. Boldly. Loudly. And across every touchpoint that mattered.

Here’s what we tackled:

• Developing the REVL name and brand identity

• Shaped the look, feel, and language of the product

• Designed packaging and built the story behind each grip style

• Updated digital content, e-comm, and launch copy

• Developed sales tools, one-pagers, and retail training kits

• Produced a national ad campaign (plus over 40+ social pieces) featuring the likes of Michael Breed, Cameron McCormick, and Good Good Golf

• Built rollout plans for green grass shops, major retailers, and even designed the Tour van

From product shots to pitch decks, we helped SuperStroke show up strong in every channel.

The Results

• Successfully folded Lamkin into the SuperStroke brand without losing identity or customer trust

• Launched REVL as a ground-breaking grip offering in a crowded market

• Captured attention across retail, social, and Tour through smart visuals, clear messaging, and meaningful partnerships

• Set SuperStroke up for long-term brand growth across multiple grip categories

The Partnership

This wasn’t a vendor-client relationship. It was a team effort. We built REVL side-by-side with SuperStroke — from the earliest brainstorms to launch day and beyond. And we’re still at it, helping drive the next big idea forward.

Strategy. Creative. Execution. Real partnership.