Since partnering with PAYNTR Golf in 2021, Golf Space Collective (GSC) has played a central role in the brand’s explosive rise across the golf industry. Led by PR Director Bo Wood, Golf Space secured national press, built key influencer relationships, and positioned PAYNTR Golf as a disruptive force in the performance footwear space. But PR was just the beginning.
Through a fully integrated approach spanning public relations, social media, email marketing, website UX, digital journeys, and onsite content, GSC helped turn PAYNTR Golf into the fastest-growing golf footwear brand in North America.

Building Brand Momentum Through Media

Over the past four years, PAYNTR Golf has achieved extensive national and international media coverage in major outlets, including:
Forbes — "Walk Out Your Rounds With The Most Comfortable Golf Shoes"
Golf.com — "New guys in town: These golf shoes made a week of walking links courses a breeze"
Barron’s, Bloomberg, Golf Digest, MyGolfSpy, Golfweek, GOLF Magazine, LINKS Magazine, Men’s Journal, Travel + Leisure, and more.

Each placement helped reinforce PAYNTR Golf’s credibility, technical innovation, and performance-driven story.
In Fall 2024 and Spring 2025, GSC helped launch the Speed Classic line in partnership with PGA Champion and former World No. 1 Jason Day, resulting in three consecutive inventory sellouts.

Strategic Media Activations at the PGA Show

For four consecutive years, GSC managed PAYNTR Golf’s full media presence at the PGA Merchandise Show — handling everything from press releases and product previews to live interviews and influencer engagement. The brand consistently stood out at the industry's most important event.

Social Strategy, Athlete Content & Onsite Capture

Golf Space developed and executed a robust social strategy focused on:
Establishing clear content pillars tied to brand identity.
Optimizing cadence for maximum reach and retention.
Showcasing brand athletes including Jason Day, Mike Weir, and Denny McCarthy.
On-site content capture during product shoots, events, and athlete days.

The result? Higher engagement, a broader following, and a community aligned with PAYNTR’s brand purpose and style.

Optimizing the Digital Experience

Golf Space worked closely with the PAYNTR team to:
Improve site-wide UI/UX and overall customer experience.
Map and build optimized digital customer journeys.
Enhance conversion opportunities across PDPs, landing pages, and checkout flows.

This work ensured that PAYNTR’s fast-growing audience didn’t just stop at admiration — they became loyal customers.

Rebuilding Email Automation to Drive Revenue

After auditing the brand’s existing flows, GSC fully rebuilt PAYNTR Golf’s Welcome Series and key automations. In just 30 days, the new Welcome flow generated 50% of the brand’s previous full-year email revenue.
It was a dramatic shift — and proof of how performance-based infrastructure can lead to immediate ROI.

The Outcome: Sustained Growth, Elevated Brand

Thanks to GSC’s comprehensive support across strategy, creative, and execution, PAYNTR Golf has experienced:Sustained revenue growthSell-through success on new product linesExpanded retail and media partnershipsA strong brand foundation rooted in storytelling, innovation, and athletic performance.

Final Word

The partnership between Golf Space Collective and PAYNTR Golf showcases what’s possible when smart marketing meets strategic execution. From media buzz to backend performance, it’s a blueprint for building the next great golf brand — and we’re just getting started.