Accelerating Growth Through Social Strategy, Partnerships & Email

What began as a simple experiment in organic content quickly transformed into a defining pillar of Golfpac Travel’s marketing engine. With Golf Space Collective leading strategy across social, email, and partnerships, Golfpac’s digital presence evolved into a high-performing ecosystem — one that drives discovery, deepens engagement, and connects golf travelers to their next bucket-list trip.

Through a mix of Reels-driven storytelling, strategic collaborations, and targeted email communication, Golfpac strengthened its position as the go-to booking partner for golf vacations across the country.

The Challenge

Stagnant Organic Growth: Social platforms weren’t meaningfully expanding reach or driving interaction.

Unclear Channel Prioritization: Needed data-backed clarity on where to invest time and content for maximum ROI.

Audience Alignment: Wanted to speak directly to high-intent golf travelers seeking premium trip experiences.

Limited Email Impact: Required stronger, more personalized communication to support bookings and nurture warm leads.

Differentiation in a Crowded Space: Needed a way to stand out among golf travel brands.

The GSC Solution

Instagram-First Growth Strategy:

• Positioned Instagram as the core driver of organic growth.

• Leaned heavily into Reels for discovery and visual storytelling.

Strategic Partnership With "Courses You Need to Play" (CYNTP):

• Produced co-branded destination content for St. George, Williamsburg, Las Vegas, Palm Springs, and more.

• Combined overlapping audiences to expand reach and expose new viewers to Golfpac’s booking solutions.

Destination-Driven Storytelling:

• Created visually rich content designed for sharing, saving, and inspiring travel.

• Highlighted marquee golf destinations with cinematic, high-engagement Reels.

Email Marketing + Nurture Strategy:

• Strengthened Golfpac’s email presence to support social activity and keep high-intent travelers engaged.

• Developed messaging that aligned with social themes, destination spotlights, and booking windows.

Cross-Platform Social Optimization:

• Adapted Instagram learnings across Facebook, X, and TikTok to maintain performance consistency.

• Focused on engagement efficiency and two-way community interaction.

Results

+13,175 net new Instagram followers — the strongest growth across all platforms

1.8% engagement rate, outperforming both Facebook and X

30,405 total video views, with Reels driving the majority

Significant increase in destination awareness through CYNTP co-branded content

Strengthened booking influence as social and email efforts aligned around premium travel offerings

More efficient audience expansion, thanks to shared exposure between Golfpac and CYNTP

Why It Matters

By blending platform-specific strategy, partnership-driven reach, and consistent email engagement, Golfpac created a repeatable, scalable growth loop. Instagram draws travelers in. Strategic collaborations expand awareness. Email nurtures high-intent audiences toward booking.

Together, Golfpac and GSC proved that when storytelling and strategy work in sync, organic social becomes more than a marketing channel — it becomes the engine behind the next great golf trip.