Elevating a Signature PGA TOUR Champions Event Through Content & Community Storytelling

Constellation FURYK & FRIENDS isn’t just another stop on the PGA TOUR Champions schedule — it’s a weeklong celebration of golf, community, and philanthropy founded by Jim and Tabitha Furyk. As the flagship fundraiser for the Jim & Tabitha Furyk Foundation, the event blends world-class golf with concerts, charity programming, family activities, and meaningful community impact across Northeast Florida.

Golf Space Collective partnered with the tournament to modernize its digital presence, elevate the fan experience, and capture the full heartbeat of an event that extends far beyond the ropes. Through elevated visuals, fresh content strategy, and comprehensive on-site coverage, GSC helped tell the story of a tournament defined by purpose, gratitude, and community — especially meaningful in its final year at Timuquana Country Club.

The Challenge

• Modernizing Tournament Content: Needed fresh, high-energy content that matched the prestige of the event and the excitement of tournament week.

• Balancing Golf + Community Storytelling: Required a content approach that celebrated both the championship golf and the charitable mission at the core of the event.

• Platform Growth: Social channels needed stronger momentum, higher quality visuals, and improved engagement.

• Final Year at Timuquana CC: Opportunity — and responsibility — to honor the host venue with thoughtful storytelling and elevated coverage.

• Sponsor & Stakeholder Deliverables: Dozens of partners required coverage, content, and fulfillment across the week.

The GSC Solution

• Full Social Media Management: Oversaw posting, scheduling, platform optimization, and brand voice for the entire tournament cycle — pre-event buildup, tournament week, and post-week content packaging.

• Comprehensive Content Plan: Developed messaging frameworks, hype assets, sponsor spotlights, charity stories, and community-focused posts leading into the event.

• Daily On-Site Content Capture: Shot tournament action, Pro-Ams, fan experience, hospitality, sponsor activations, charity programming, and concerts.

• Rapid-Turn Editing: Delivered daily highlight reels, photo sets, interviews, and recap videos for immediate posting and future use.

• Elevated Visual Identity: Produced higher-quality hero visuals, cinematic B-roll, branded templates, and modernized styling to enhance the event’s digital feel.

• Community & Charity Storytelling: Ensured the mission of the Jim & Tabitha Furyk Foundation remained central to tournament coverage.

• Sponsor Fulfillment: Captured all necessary assets for sponsor deliverables, hospitality partners, and promotional usage.

• Evergreen Asset Library: Organized all finished and raw content into a comprehensive archive for year-round marketing, fundraising, and partnership needs.

• Strategic Guidance: Provided ongoing consultation on digital fan experience, social strategy, and long-term brand positioning.

The Results

Year-Over-Year Growth (2024 → 2025):

• 65.5% increase in impressions: 701,543 total

• 218.6% increase in video views: 144,143 total

• 28.5% increase in engagements: 9,474 total

• 99.2% increase in new followers: 1,221 gained

• Audience reached 11,351 followers across platforms (27% YoY growth)

Platform Performance:

• Facebook: 135,407 impressions · 3,067 engagements · 2.3% ER

• Instagram: 551,455 impressions · 5,749 engagements · 1% ER · +1,148 followers

• X (Twitter): 14,681 impressions · 658 engagements · 4.5% ER

Tournament Week Impact:

• Strongest performance to date driven by:

  • High-quality video

  • Daily rapid-turn content

  • Elevated visual storytelling

  • Creative coverage of concerts, water taxi, fan zones, and on-course action

  • Consistent engagement leading to significant follower growth

Why It Matters

For Constellation FURYK & FRIENDS, Golf Space Collective didn’t just document a tournament — we told the story of a community. From honoring Timuquana Country Club in its final hosting year to spotlighting the charitable impact of the Jim & Tabitha Furyk Foundation, GSC helped showcase the people, places, and purpose that make this event truly special.

Through elevated visuals, strategic storytelling, and a relentless content engine, GSC helped the tournament expand its digital reach, deepen fan engagement, and strengthen the event’s legacy as one of the PGA TOUR Champions’ premier stops.

Together, we captured more than golf — we captured the heart of Northeast Florida’s most meaningful week in sport and community.