The industry’s first and only golf marketing newsletter.
⛳ FIELD NOTES
Imitation is the Most Sincere Form of Flattery
Let’s be honest. In 2023, there are very few wholly original content ideas.
At some point, pretty much every idea has been done.
And you know what? That’s perfectly okay. Why? Because you haven’t done it yet - haven’t put your spin on it yet.
I think far too many people working in content spend too much time trying to create new ideas instead of scrolling and iterating. What do I mean by that?
Let’s dive in.
I’m a huge believer in scroll time. How can you possibly create great content if you’re not spending time actually scrolling on the platforms? That said, it shouldn’t be mindlessly scrolling.
Scroll with a purpose. Save inspiration and content you like (all the platforms now allow bookmarking). And, then, bring that saved content to your team meetings and brainstorm ways to create new versions of it that are unique to your brand.
There’s nothing wrong with taking an idea, massaging it, and making it your own.
Want to create an even more robust content bank via a swipe file?
Try this process out on Notion.
⛳ CLIENT CASE STUDY
Client Case Study: Texas Golf Hall of Fame Digital Museum
Earlier this week, Golf Space Collective launched the groundbreaking Texas Golf Hall of Fame's digital museum, a pioneering website that celebrates the lives and legacies of 150 Hall of Fame members and 14 historic golf courses. The project, which took 18 months from concept to launch, was conceived and architected by Golf Space Collective's Chief Creative Officer, Bryan Ford.
The museum showcases nearly 1600 artifacts, including historical images, articles, and videos, offering a rich and interactive exploration of Texas golf history. Moreover, it features over 800 videos from 40 interviews, providing a fresh perspective on the legendary stories of Texas golf.
The digital museum's grand unveiling took place on October 22, 2023, at the Texas Golf Hall of Fame's anchor site in Frisco, Texas. The celebration event was a star-studded affair, attended by 30 Texas Golf Hall of Fame members, including iconic figures like Lee Trevino, Bruce Devlin, Dave Graham, Jimmy Walker, Ryan Palmer, and Charles Coody.
Golf Space Collective's role in bringing this innovative digital museum to life has left an indelible mark on the preservation and promotion of Texas golf history, creating a dynamic platform for enthusiasts and golf aficionados to delve into the sport's rich heritage as never before.
Visit the museum at texasgolfhof.org
⛳ SWAG OF THE WEEK
Bespoke Headcovers & More from Clamp Golf Co.
These headcovers are crafted one by one from start to finish in Yorkshire, England. They offer awesome collabs often times used with upcycled materials from your favorite brands which make for truly unique headcovers to bring your off-course style to the links. They have base sets you can order at any point (based on availability) and then do drops for limited-release products.
Check out some of these limited edition drops at the link below and follow them on Instagram at @clampgolfco
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Swing Thoughts is a newsletter sent out on Tuesday mornings bi-weekly.