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Brand Guidelines: 101

Brand consistency is your business’ outward-facing personality. It’s how the world knows you. Establishing a deliberate brand not only helps customers easily recognize your business, but it also reinforces trust and credibility.


According to a recent survey by MarketingSherpa, 79% of consumers believe a strong brand makes a company more trustworthy. Additionally, a report by the Institute of Practitioners in Advertising found that a consistent brand image can increase revenue by up to 23%.


Brand guidelines provide a clear set of rules for how your brand should be represented, and helps ensure that your brand identity and messaging align with your overall brand strategy. A brand guideline outlines the specific elements of your brand, such as your logo, color palette, typography, tone of voice, and additional visual elements. It also provides rules and guardrails for how to use these elements in different use cases and scenarios.


Implementing brand guidelines helps to maintain a cohesive and professional brand image. It ensures that all marketing materials, from social media posts to business cards, accurately reflect your brand identity. It also makes it easier for team members to create and share consistent messaging, which can help build trust and credibility with customers.

In today's digital landscape, it's more important than ever to have a solid and consistent brand image. A brand guideline can help you achieve this and ultimately drive business success.


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