player content, built for the modern golfer.
player content, built for the modern golfer.
player content, built for the modern golfer.
From player brand strategy and tournament-week capture to always-on social programming, sponsor content, and media training, GSC builds the system behind the story. we help golf athletes build media platforms that feel authentic, stay consistent, and perform across every channel.
From player brand strategy and tournament-week capture to always-on social programming, sponsor content, and media training, GSC builds the system behind the story. we help golf athletes build media platforms that feel authentic, stay consistent, and perform across every channel.
From player brand strategy and tournament-week capture to always-on social programming, sponsor content, and media training, GSC builds the system behind the story. we help golf athletes build media platforms that feel authentic, stay consistent, and perform across every channel.
@gsc.players
be unmissable.
✦
built by golfers.
✦
trusted by golf's biggest brands.
✦
be unmissable.
✦
built by golfers.
✦
trusted by golf's biggest brands.
✦
be unmissable.
✦
built by golfers.
✦
trusted by golf's biggest brands.
✦
Alexis Hay
Head of Player Content and Media
Alexis Hay
Head of Player Content and Media
led by
alexis hay.
led by alexis hay.
led by alexis hay.
Her focus: helping athletes build content systems rooted in identity, story, consistency, and performance.
Her focus: helping athletes build content systems rooted in identity, story, consistency, and performance.
Her focus: helping athletes build content systems rooted in identity, story, consistency, and performance.
“the strongest content lives where identity, story, and consistency meet.”
“the strongest content lives where identity, story, and consistency meet.”
“the strongest content lives where identity, story, and consistency meet.”
GSC's player content and media division is led by Alexis Hay, Head of Player Content and Media. Alexis brings more than 15 years of experience across sports, television, entertainment, and talent-led digital strategy, with work spanning Sergio Garcia, Christiaan Bezuidenhout, Chelsea Handler, The Oscars, Dancing with the Stars, LA Galaxy, NASCAR, and WWE.
GSC's player content and media division is led by Alexis Hay, Head of Player Content and Media. Alexis brings more than 15 years of experience across sports, television, entertainment, and talent-led digital strategy, with work spanning Sergio Garcia, Christiaan Bezuidenhout, Chelsea Handler, The Oscars, Dancing with the Stars, LA Galaxy, NASCAR, and WWE.
GSC's player content and media division is led by Alexis Hay, Head of Player Content and Media. Alexis brings more than 15 years of experience across sports, television, entertainment, and talent-led digital strategy, with work spanning Sergio Garcia, Christiaan Bezuidenhout, Chelsea Handler, The Oscars, Dancing with the Stars, LA Galaxy, NASCAR, and WWE.
athletes are media
athletes are media
athletes are media
companies now.
companies now.
companies now.
Golfers no longer build relevance only through results, broadcasts, and sponsor logos. They build it through consistent storytelling, direct fan relationships, and showing who they are on and off the course.
Golfers no longer build relevance only through results, broadcasts, and sponsor logos. They build it through consistent storytelling, direct fan relationships, and showing who they are on and off the course.
Golfers no longer build relevance only through results, broadcasts, and sponsor logos. They build it through consistent storytelling, direct fan relationships, and showing who they are on and off the course.
GSC builds the strategy, captures the moments, manages the workflow, and creates the assets that grow the platform without distracting from performance.
GSC builds the strategy, captures the moments, manages the workflow, and creates the assets that grow the platform without distracting from performance.
GSC builds the strategy, captures the moments, manages the workflow, and creates the assets that grow the platform without distracting from performance.
01
01
build the voice
build the voice
02
02
capture the moments
capture the moments
03
03
stay consistent everywhere
stay consistent everywhere
player content services.
player content services.
player content services.
player brand strategy
voice, narrative, content pillars, audience, and sponsor alignment. the foundation everything else is built on.
player brand strategy
voice, narrative, content pillars, audience, and sponsor alignment. the foundation everything else is built on.
player brand strategy
voice, narrative, content pillars, audience, and sponsor alignment. the foundation everything else is built on.
always-on social programming
monthly planning, platform strategy, posting cadence, and recurring content formats that keep the engine running year-round.
always-on social programming
monthly planning, platform strategy, posting cadence, and recurring content formats that keep the engine running year-round.
always-on social programming
monthly planning, platform strategy, posting cadence, and recurring content formats that keep the engine running year-round.
tournament-week content
practice rounds, range sessions, behind-the-scenes, rapid-turn edits, and real-time storytelling from inside the ropes.
tournament-week content
practice rounds, range sessions, behind-the-scenes, rapid-turn edits, and real-time storytelling from inside the ropes.
tournament-week content
practice rounds, range sessions, behind-the-scenes, rapid-turn edits, and real-time storytelling from inside the ropes.
off-season & lifestyle capture
training, travel, home, hobbies, and long-form features. the stories that happen away from the leaderboard.
off-season & lifestyle capture
training, travel, home, hobbies, and long-form features. the stories that happen away from the leaderboard.
off-season & lifestyle capture
training, travel, home, hobbies, and long-form features. the stories that happen away from the leaderboard.
sponsor & brand integration
authentic partner content built for social, paid, pr, and reporting. content that earns its placement.
sponsor & brand integration
authentic partner content built for social, paid, pr, and reporting. content that earns its placement.
sponsor & brand integration
authentic partner content built for social, paid, pr, and reporting. content that earns its placement.
media training & on-camera coaching
helping players become natural, confident, and clear on camera, in interviews, and in front of fans.
media training & on-camera coaching
helping players become natural, confident, and clear on camera, in interviews, and in front of fans.
media training & on-camera coaching
helping players become natural, confident, and clear on camera, in interviews, and in front of fans.
distribution & reporting
platform optimization, performance tracking, and monthly reporting that turns content into a measurable asset.
distribution & reporting
platform optimization, performance tracking, and monthly reporting that turns content into a measurable asset.
distribution & reporting
platform optimization, performance tracking, and monthly reporting that turns content into a measurable asset.
one repeatable system. built around the player.
one repeatable system. built around the player.
the player media engine.
the player media engine.
the player media engine.
define
player voice, goals, content pillars, audience, sponsor priorities, and platform strategy. everything starts here.
plan
monthly calendars, tournament-week priorities, content formats, capture needs, and workflow built around the schedule.
capture
on-site, off-course, remote, iphone, crewed production, interviews, and sponsor moments. right tool for the right story.
distribute & optimize
editing, posting, packaging, reporting, learnings, and next-month adjustments. the loop that makes the engine run.
define
player voice, goals, content pillars, audience, sponsor priorities, and platform strategy. everything starts here.
plan
monthly calendars, tournament-week priorities, content formats, capture needs, and workflow built around the schedule.
capture
on-site, off-course, remote, iphone, crewed production, interviews, and sponsor moments. right tool for the right story.
distribute & optimize
editing, posting, packaging, reporting, learnings, and next-month adjustments. the loop that makes the engine run.
define
player voice, goals, content pillars, audience, sponsor priorities, and platform strategy. everything starts here.
plan
monthly calendars, tournament-week priorities, content formats, capture needs, and workflow built around the schedule.
capture
on-site, off-course, remote, iphone, crewed production, interviews, and sponsor moments. right tool for the right story.
distribute & optimize
editing, posting, packaging, reporting, learnings, and next-month adjustments. the loop that makes the engine run.
built to work with every aspect of a player's team.
built to work with every aspect of a player's team.
built to work with every aspect of a player's team.
players
for athletes who want a stronger platform without managing every detail themselves.
players
for athletes who want a stronger platform without managing every detail themselves.
players
for athletes who want a stronger platform without managing every detail themselves.
agents & managers
for reps who need reliable content support, sponsor fulfillment, and a cleaner media operation around their players.
agents & managers
for reps who need reliable content support, sponsor fulfillment, and a cleaner media operation around their players.
agents & managers
for reps who need reliable content support, sponsor fulfillment, and a cleaner media operation around their players.
sponsors & brands
for partners who want authentic player content that performs beyond logo placement.
sponsors & brands
for partners who want authentic player content that performs beyond logo placement.
sponsors & brands
for partners who want authentic player content that performs beyond logo placement.
teams & leagues
for golf properties that need player storytelling at scale.
teams & leagues
for golf properties that need player storytelling at scale.
teams & leagues
for golf properties that need player storytelling at scale.
player stories. real access. brand impact.
player stories. real access. brand impact.
player stories. real access. brand impact.
a look at how we build for the athletes and teams we work with.
a look at how we build for the athletes and teams we work with.
a look at how we build for the athletes and teams we work with.
sergio garcia
sergio garcia
rebuilt a tour veteran's social presence around identity, family, and the back-nine grind.
christiaan bezuidenhout
christiaan bezuidenhout
inside-the-ropes coverage across four majors. delivered same-day cut-downs and sponsor edits.
la galaxy x golf
la galaxy x golf
a multi-athlete short series bridging tour talent and a legacy mls brand.
ready to build the player media engine?
ready to build the player media engine?
ready to build the player media engine?
Whether you're a player, agent, manager, sponsor, or team, GSC can build a content system that tells the right story and performs where it matters.
Whether you're a player, agent, manager, sponsor, or team, GSC can build a content system that tells the right story and performs where it matters.
Whether you're a player, agent, manager, sponsor, or team, GSC can build a content system that tells the right story and performs where it matters.
be unmissable.
✦
built by golfers.
✦
trusted by golf's biggest brands.
✦
be unmissable.
✦
built by golfers.
✦
trusted by golf's biggest brands.
✦
be unmissable.
✦
built by golfers.
✦
trusted by golf's biggest brands.
✦
