Majors? Done. Summer? Fading.
We’re officially in the last third of the year—and the brands that win Q4 aren’t scrambling in November. They’re building now.
This is the stretch where marketing either drives real revenue... or becomes a line item with nothing to show for it.
So if you’re still throwing up lifestyle posts, boosting random ads, and hoping for clicks—you’re already behind. But not too far behind to fix it.
Here are 5 things every golf brand should be doing right now to close the year strong.
1. Rethink Email Before Holiday Chaos Starts
Your holiday email calendar shouldn’t be a panic project. It should be a profit driver—and it starts now.
Build these flows out yesterday:
Holiday preview and “early access” series for VIPs
Abandoned cart and bounce-back campaigns
Segmented offers by product category (apparel, gear, travel, tech)
Win-back campaigns with real hooks, not just “we miss you”
Q4 inboxes get noisy. Your emails should be the ones people want to open.
2. Get Your Ads in Shape Before You Scale Spend
If you’re planning to ramp spend during Black Friday/Cyber Monday (and you should), your ad creative, landing pages, and funnel better be tight.
Mid-Q3 checklist:
Refresh your ad creative (don’t run July’s stuff in October)
Lock in promo structure: % off, bundles, limited drops
Build landing pages before the campaign starts
Run tests now so your winners are dialed in by November
Spending more doesn’t mean earning more—unless your funnel’s built for it.
3. Make Content That Actually Converts
Fall is packed with opportunity: gear refreshes, gift guides, travel inspiration, seasonal push. But it all depends on content.
Now’s the time to create:
“Best Holiday Gifts for Golfers” articles and email content
Product-focused videos (how-tos, comparisons, testimonials)
Ambassador or influencer features tied to fall promos
Short-form reels and TikToks that sell, not just entertain
Content isn’t decoration—it’s your sales team. Equip it to perform.
4. Own Your Brand Story Across Every Touchpoint
In Q4, your customer journey is under a microscope. If your brand message is inconsistent or half-baked, your bounce rate will show it.
Audit this right now:
Website copy (is it clear what you do and who it’s for?)
Mobile experience (clean, fast, and conversion-focused)
Social bios and pinned posts (are you sending traffic where it should go?)
Ad creative vs. landing page messaging (does it match?)
You don’t need to reinvent your brand—you just need to align it across the board.
5. Tighten Up Collabs, Creators & Affiliates
Influencer posts in Q4 should feel strategic, not last-minute.
Here’s how to win this lane:
Lock in creators now for fall drops or holiday campaigns
Give them more than just a discount code—give them a story to tell
Expand affiliate programs with better hooks and higher margins
Repurpose UGC for paid—because that’s where it really performs
Don’t just post and tag. Build content pipelines that create reach, trust, and clicks.You’ve Got 120 Days. Use Them.
We’re in the final third. You’ve either got momentum—or you need to manufacture it.
At Golf Space, we work with brands who understand that marketing isn’t about being busy—it’s about being better. Better results. Better strategy. Better execution.
If that’s what you’re chasing to close the year, we’re ready.
