Customer Relationship Management
Golf Space Collective
There are 100+ CRMs that you can choose from these days.
At Golf Space Collective we don't believe that one CRM is simply better than another. It's important to identify the CRM that best aligns with your current needs, Sales & Marketing ecosystems, and is able to grow with you.
In addition to this, we always stress the importance of data-clarity as it relates to your CRM. If your data is 'bad' or not robust you severley limit the power of your CRM.
Using a CRM to centralize account information enables more individuals in the company to access critical data, and provide context around purchase history and member preferences when engaging.
Contact management is key in tracking all interactions. When you collect and manage this data over time, the CRM system can start to understand patterns, trends etc. and provide insights to users about who to call, and when in a sales cycle to optimize results.
Opportunity management captures all of the details about a sales deal: items being offered, number of units, cost per unit, any discounts, etc. and keeps them in a centralized place to both keep the deal on track and to allow for managers and other individuals on the team to collaborate around a deal.
A CRM system is all about building more productive, and more predictable, business outcomes. Forecasting tools are a lynchpin to sales predictability. A solid core forecasting system allows you to quickly create monthly, quarterly, or any other type of forecast in minutes.
Sales pipeline management refers to the dashboards, reports and tools designed for managers and executives to provide insight into the revenue stream of a company.
*How to Address / Fix a High Churn Rate
It's important to evaluate how and where you are collecting your current member data from (website, landing page, etc.). Audit the integrity of those integrations from time to time.
Leverage your CRM to track member interactions and purchase history. This information can be used to segment members into different groups, based on their buying habits. You can then target your marketing efforts more effectively by tailoring promotions and other communications to each member segment.
By keeping track of member interactions, purchase history, and communication history, A CRM can help you to predict member churn, identify upselling and cross-selling opportunities, spot potential issues before they become a problem and make more data-driven decisions.
Lead Tracking: A CRM can help you track leads through the sales process, allowing you to see where each prospective member is in the pipeline.
Task Management: A CRM can help you keep track of tasks that need to be completed in order to move prospective members through the sales process.
Email tracking: A CRM can track the emails sent to a member which helps in knowing which email resonates more with the member.
Lead Scoring: A CRM can also be used for Lead Scoring, which allows you to assign a score to each lead based on factors such as their demographics, interests, and level of engagement. This can help you prioritize your follow-up efforts.
You can use a CRM to manage lost members, first set up a segment or list of members who have not renewed or engaged with your business in a certain period of time. You can then use the CRM to send targeted communication and promotions to these members, in an effort to re-engage them and bring them back as active members.
Utilizing the data and analytics features of your CRM is also very imortant. Use the system to identify common reasons why members are leaving and to track the effectiveness of your retention efforts. This can help you identify areas where your business can improve in order to better retain members in the future.
It is important to note, the CRM is just a tool, it depends on how you use it, also a CRM it's not just a one-time or quick fix solution, it is an ongoing process of managing and improving relationships with your members.