LEVERAGING TECHNOLOGY
TO OPTIMIZE MARKETING EFFICIENCY
presented by
Golf Space Collective
MARKETING ECOSYSTEM
OWNED
PROPERTIES
The primary focus of an "Owned Property" is to nurture clients & customers. The secondary focus is to attract clients & customers.
WEBSITE
EMAIL PLATFORM
BLOG
SOCIAL MEDIA CHANNELS
MOBILE APP
MARKETING AUTOMATIONS
PAID
PROPERTIES
The primary focus of a "Paid Property" is to expand and attract a client/customer base.
PAID SEARCH ADVERTISING
SOCIAL MEDIA ADVERTISING
AFFILIATE MARKETING
INFLUENCER MARKETING
DIRECT MAIL
EARNED
PROPERTIES
The primary focus of an "Earned Property" is to convert a client/ customer base, with a secondary focus centered around expanding your base.
ORGANIC SEARCH VISIBILITY
REFERRALS
PUBLIC RELATIONS
EMPLOYEE ADVOCACY
USER-GENERATED CONTENT
Customer
JOURNEY
Education
Informational:
How, Why, About, Features
Articles + Blogs
Social Media + Email Marketing
PR + UGC
Influencer Marketing
awareness
Research:
Membership Types, Benefits, Experience
Soft Selling Articles + Blogs
Social Media + Email Campaigns
Website
Organic Search Visibility
interest
Why Join? Benefits of Membership?
Benefit-oriented Articles + Blogs
Social Media Campaigns
Targeted Email Campaigns
Landing Pages
Referrals
consider
Evaluation:
Best, Top, Comparison
Articles + Blogs
UGC + PR
Landing Pages
Email + Social
Purchase
Transactional:
Membership, Deals, Discounts
Landing Pages
Membership Pages
Sales Funnels
Email (Direct Communication)
Post-Purchase
Research / Evaluation / Transactional / Reinforcement
Brand-Image
Articles + Blogs
Email + Social
Landing Pages
Website
Brand loyalty
Informational / Research / Transactional
Updates + Articles + Blogs
Member Rewards
Social Campaigns
Email Campaigns