Whoosh, Inc.
Client
Whoosh, Inc.
Services
PR Strategy & Execution
Media Relations & Press Management
Event-Based PR Activation
Executive Positioning
Paid Media Campaign Management
Performance Reporting & Optimization
Overview
The Challenge
Whoosh was founded with a clear mission: modernize club and facility operations with technology built for today’s golfer. With early traction in private green-grass golf, the team was growing fast but, like many startups, had to balance rapid innovation with limited internal resources.
Their lean marketing team needed trusted industry expertise to help tell their story, establish credibility, and differentiate from the legacy systems that had dominated the industry for decades. They also needed smarter, scalable paid media strategies to maximize every dollar — reaching decision makers ready to buy while introducing the brand to new operators just beginning to explore modern solutions.
The Partnership
That’s where Golf Space Collective came in. Known for its deep roots in golf and club operations, GSC partnered with Whoosh as a true extension of their team. This wasn’t a one-size-fits-all “campaign machine.” Instead, it was a collaboration built on strategy, trust, and shared goals.
On the PR front, Whoosh identified the key stories and milestones; GSC shaped them into compelling narratives, secured placements, and amplified visibility across the right media.
On the paid media side, GSC worked closely with Whoosh to rethink the approach evolving from a search-only strategy to a smarter blended model that included Performance Max. The pivot allowed Whoosh to keep capturing high-intent demand while efficiently expanding its reach.
Together, the two teams built credibility, visibility, and performance all while matching the pace of Whoosh’s growth.
Public Relations
Media Relations: Targeted outreach spotlighted product innovations and integrations with partners like Square and Foresight Sports.
Thought Leadership: Co-founder and CEO Colin Read was positioned as a leading voice in modern club operations, with coverage in golf and business outlets.
Event Presence: GSC supported storytelling at major trade shows, including the PGA Merchandise Show and GCSAA Conference, arranging on-site media meetings.
Milestone Coverage: Whoosh’s Series A fundraise was amplified with features in Forbes, GOLF Magazine, and key trade publications, reinforcing investor confidence and industry adoption.
Paid Media
From May–August 2025, GSC guided Whoosh through a paid media pivot:
Search campaigns continued driving conversions from clubs already in-market, holding strong at a $2.03 average CPC.
Performance Max expanded discovery, delivering incremental clicks at just $0.13 and fueling cost-efficient top-of-funnel awareness.
By blending search with PMax, Whoosh not only captured ready-to-buy clubs but also built long-term awareness in markets where they needed to grow.
Results
Metrics: 52K+ impressions, nearly 3,000 clicks, and 20+ conversions from high-intent search with CTRs averaging 5.69%, well above benchmarks.
Influential Coverage: Features in Forbes, GOLF Magazine, Golf Business Technology, The First Call, Golf News Net, and more.
Credibility: Elevated Whoosh as a trusted operations platform at the intersection of technology and recreation.
Executive Visibility: CEO Colin Read recognized as a thought leader in modern facility operations.
Paid Media Growth: Scalable, cost-efficient digital campaigns delivering both conversions and brand discovery.
Sustained Momentum: A steady drumbeat of PR and digital visibility that kept pace with Whoosh’s innovation.
Why It Worked
This collaboration worked because it played to both sides’ strengths. Whoosh brought product vision, innovation, and the drive to modernize club operations. Golf Space Collective brought industry expertise, credibility, and the execution to extend that vision into the market.
Together, they built more than campaigns. They built a story… one that earned headlines, attracted buyers, validated investors, and positioned Whoosh as a rising leader in golf and recreation technology.
Whoosh, Inc.
Client
Whoosh, Inc.
Services
PR Strategy & Execution
Media Relations & Press Management
Event-Based PR Activation
Executive Positioning
Paid Media Campaign Management
Performance Reporting & Optimization
Overview
The Challenge
Whoosh was founded with a clear mission: modernize club and facility operations with technology built for today’s golfer. With early traction in private green-grass golf, the team was growing fast but, like many startups, had to balance rapid innovation with limited internal resources.
Their lean marketing team needed trusted industry expertise to help tell their story, establish credibility, and differentiate from the legacy systems that had dominated the industry for decades. They also needed smarter, scalable paid media strategies to maximize every dollar — reaching decision makers ready to buy while introducing the brand to new operators just beginning to explore modern solutions.
The Partnership
That’s where Golf Space Collective came in. Known for its deep roots in golf and club operations, GSC partnered with Whoosh as a true extension of their team. This wasn’t a one-size-fits-all “campaign machine.” Instead, it was a collaboration built on strategy, trust, and shared goals.
On the PR front, Whoosh identified the key stories and milestones; GSC shaped them into compelling narratives, secured placements, and amplified visibility across the right media.
On the paid media side, GSC worked closely with Whoosh to rethink the approach evolving from a search-only strategy to a smarter blended model that included Performance Max. The pivot allowed Whoosh to keep capturing high-intent demand while efficiently expanding its reach.
Together, the two teams built credibility, visibility, and performance all while matching the pace of Whoosh’s growth.
Public Relations
Media Relations: Targeted outreach spotlighted product innovations and integrations with partners like Square and Foresight Sports.
Thought Leadership: Co-founder and CEO Colin Read was positioned as a leading voice in modern club operations, with coverage in golf and business outlets.
Event Presence: GSC supported storytelling at major trade shows, including the PGA Merchandise Show and GCSAA Conference, arranging on-site media meetings.
Milestone Coverage: Whoosh’s Series A fundraise was amplified with features in Forbes, GOLF Magazine, and key trade publications, reinforcing investor confidence and industry adoption.
Paid Media
From May–August 2025, GSC guided Whoosh through a paid media pivot:
Search campaigns continued driving conversions from clubs already in-market, holding strong at a $2.03 average CPC.
Performance Max expanded discovery, delivering incremental clicks at just $0.13 and fueling cost-efficient top-of-funnel awareness.
By blending search with PMax, Whoosh not only captured ready-to-buy clubs but also built long-term awareness in markets where they needed to grow.
Results
Metrics: 52K+ impressions, nearly 3,000 clicks, and 20+ conversions from high-intent search with CTRs averaging 5.69%, well above benchmarks.
Influential Coverage: Features in Forbes, GOLF Magazine, Golf Business Technology, The First Call, Golf News Net, and more.
Credibility: Elevated Whoosh as a trusted operations platform at the intersection of technology and recreation.
Executive Visibility: CEO Colin Read recognized as a thought leader in modern facility operations.
Paid Media Growth: Scalable, cost-efficient digital campaigns delivering both conversions and brand discovery.
Sustained Momentum: A steady drumbeat of PR and digital visibility that kept pace with Whoosh’s innovation.
Why It Worked
This collaboration worked because it played to both sides’ strengths. Whoosh brought product vision, innovation, and the drive to modernize club operations. Golf Space Collective brought industry expertise, credibility, and the execution to extend that vision into the market.
Together, they built more than campaigns. They built a story… one that earned headlines, attracted buyers, validated investors, and positioned Whoosh as a rising leader in golf and recreation technology.
Whoosh, Inc.
Client
Whoosh, Inc.
Services
PR Strategy & Execution
Media Relations & Press Management
Event-Based PR Activation
Executive Positioning
Paid Media Campaign Management
Performance Reporting & Optimization
Overview
The Challenge
Whoosh was founded with a clear mission: modernize club and facility operations with technology built for today’s golfer. With early traction in private green-grass golf, the team was growing fast but, like many startups, had to balance rapid innovation with limited internal resources.
Their lean marketing team needed trusted industry expertise to help tell their story, establish credibility, and differentiate from the legacy systems that had dominated the industry for decades. They also needed smarter, scalable paid media strategies to maximize every dollar — reaching decision makers ready to buy while introducing the brand to new operators just beginning to explore modern solutions.
The Partnership
That’s where Golf Space Collective came in. Known for its deep roots in golf and club operations, GSC partnered with Whoosh as a true extension of their team. This wasn’t a one-size-fits-all “campaign machine.” Instead, it was a collaboration built on strategy, trust, and shared goals.
On the PR front, Whoosh identified the key stories and milestones; GSC shaped them into compelling narratives, secured placements, and amplified visibility across the right media.
On the paid media side, GSC worked closely with Whoosh to rethink the approach evolving from a search-only strategy to a smarter blended model that included Performance Max. The pivot allowed Whoosh to keep capturing high-intent demand while efficiently expanding its reach.
Together, the two teams built credibility, visibility, and performance all while matching the pace of Whoosh’s growth.
Public Relations
Media Relations: Targeted outreach spotlighted product innovations and integrations with partners like Square and Foresight Sports.
Thought Leadership: Co-founder and CEO Colin Read was positioned as a leading voice in modern club operations, with coverage in golf and business outlets.
Event Presence: GSC supported storytelling at major trade shows, including the PGA Merchandise Show and GCSAA Conference, arranging on-site media meetings.
Milestone Coverage: Whoosh’s Series A fundraise was amplified with features in Forbes, GOLF Magazine, and key trade publications, reinforcing investor confidence and industry adoption.
Paid Media
From May–August 2025, GSC guided Whoosh through a paid media pivot:
Search campaigns continued driving conversions from clubs already in-market, holding strong at a $2.03 average CPC.
Performance Max expanded discovery, delivering incremental clicks at just $0.13 and fueling cost-efficient top-of-funnel awareness.
By blending search with PMax, Whoosh not only captured ready-to-buy clubs but also built long-term awareness in markets where they needed to grow.
Results
Metrics: 52K+ impressions, nearly 3,000 clicks, and 20+ conversions from high-intent search with CTRs averaging 5.69%, well above benchmarks.
Influential Coverage: Features in Forbes, GOLF Magazine, Golf Business Technology, The First Call, Golf News Net, and more.
Credibility: Elevated Whoosh as a trusted operations platform at the intersection of technology and recreation.
Executive Visibility: CEO Colin Read recognized as a thought leader in modern facility operations.
Paid Media Growth: Scalable, cost-efficient digital campaigns delivering both conversions and brand discovery.
Sustained Momentum: A steady drumbeat of PR and digital visibility that kept pace with Whoosh’s innovation.
Why It Worked
This collaboration worked because it played to both sides’ strengths. Whoosh brought product vision, innovation, and the drive to modernize club operations. Golf Space Collective brought industry expertise, credibility, and the execution to extend that vision into the market.
Together, they built more than campaigns. They built a story… one that earned headlines, attracted buyers, validated investors, and positioned Whoosh as a rising leader in golf and recreation technology.
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