Whoosh
Client
Whoosh.io
Services
PR Strategy & Execution
Media Relations & Press Management
Event-Based PR Activation
Executive Positioning
Paid Media Campaign Management
Performance Reporting & Optimization
Overview
Whoosh: Powering Growth Through PR and Paid Strategy
When Whoosh set out to redefine how clubs and recreational facilities manage their operations, they needed more than awareness—they needed momentum. Golf Space Collective (GSC) partnered with Whoosh in 2023 to build national visibility, establish credibility, and drive qualified traffic through a dual approach that combined long-term public relations with a precision paid media strategy.
Over two years, GSC helped Whoosh evolve from a promising startup into one of the most recognized and trusted technology brands in golf and hospitality.
The Challenge
Breaking Through Legacy Systems: Competing against established software providers in the golf and recreation industries.
Raising Brand Awareness: Needed to drive visibility and credibility among club leaders and facility operators nationwide.
Scaling Growth Efficiently: Required a paid media structure that delivered high-intent leads without inflating acquisition costs.
Building Thought Leadership: Elevate CEO Colin Read and position Whoosh as an innovator at the intersection of technology, golf, and entertainment.
The GSC Solution
Public Relations Roadmap:
Developed and executed a two-year PR plan focused on consistent storytelling and media relationship building.
Secured national and trade coverage in Forbes, GOLF Magazine, Golf Business Technology, The Golf Wire, The First Call, and more.
Announced Whoosh’s Series A fundraise with widespread top-tier media attention.
Launched integrations and partnerships with Square, Foresight Sports, and other key industry players.
Activated event-based PR at major trade shows like the PGA Merchandise Show and GCSAA Conference.
Executive Visibility & Thought Leadership:
Positioned CEO Colin Read as a credible voice in modern facility operations through interviews, bylines, and speaking opportunities.
Paid Media Strategy:
Deployed a hybrid model of Google Search (for high-intent buyers) and Performance Max (for awareness and discovery).
Generated over 52K impressions and 3,000 clicks across campaigns with an average CPC of just $2.03.
Achieved 20+ conversions from search at an average cost-per-conversion around $300.
Delivered ultra-efficient reach with Performance Max clicks as low as $0.13 during launch.
Maintained CTRs of 5.69%, surpassing industry benchmarks.
Full-Funnel Integration:
Combined consistent PR visibility with paid traffic targeting to move prospects from awareness to acquisition.
Supported ongoing product launches and updates with synchronized content and media coverage.
The Results
National & Trade Recognition: Whoosh featured in leading outlets including Forbes, GOLF Magazine, and Golf Business Technology.
Investor Confidence: PR efforts amplified the company’s Series A success and boosted credibility among stakeholders.
Thought Leadership: Elevated CEO Colin Read as a top voice in modern facility management.
Paid Media Efficiency: Generated steady growth with high-intent leads and low acquisition costs.
Category Leadership: Established Whoosh as the go-to modern operations platform for golf and recreation.
Why It Matters
Through a unified mix of storytelling and strategy, Golf Space Collective helped Whoosh move from startup to standout—earning national attention, building trust with industry leaders, and driving measurable business growth. Together, we’ve proven that when visibility meets performance, momentum follows.
Whoosh
Client
Whoosh.io
Services
PR Strategy & Execution
Media Relations & Press Management
Event-Based PR Activation
Executive Positioning
Paid Media Campaign Management
Performance Reporting & Optimization
Overview
Whoosh: Powering Growth Through PR and Paid Strategy
When Whoosh set out to redefine how clubs and recreational facilities manage their operations, they needed more than awareness—they needed momentum. Golf Space Collective (GSC) partnered with Whoosh in 2023 to build national visibility, establish credibility, and drive qualified traffic through a dual approach that combined long-term public relations with a precision paid media strategy.
Over two years, GSC helped Whoosh evolve from a promising startup into one of the most recognized and trusted technology brands in golf and hospitality.
The Challenge
Breaking Through Legacy Systems: Competing against established software providers in the golf and recreation industries.
Raising Brand Awareness: Needed to drive visibility and credibility among club leaders and facility operators nationwide.
Scaling Growth Efficiently: Required a paid media structure that delivered high-intent leads without inflating acquisition costs.
Building Thought Leadership: Elevate CEO Colin Read and position Whoosh as an innovator at the intersection of technology, golf, and entertainment.
The GSC Solution
Public Relations Roadmap:
Developed and executed a two-year PR plan focused on consistent storytelling and media relationship building.
Secured national and trade coverage in Forbes, GOLF Magazine, Golf Business Technology, The Golf Wire, The First Call, and more.
Announced Whoosh’s Series A fundraise with widespread top-tier media attention.
Launched integrations and partnerships with Square, Foresight Sports, and other key industry players.
Activated event-based PR at major trade shows like the PGA Merchandise Show and GCSAA Conference.
Executive Visibility & Thought Leadership:
Positioned CEO Colin Read as a credible voice in modern facility operations through interviews, bylines, and speaking opportunities.
Paid Media Strategy:
Deployed a hybrid model of Google Search (for high-intent buyers) and Performance Max (for awareness and discovery).
Generated over 52K impressions and 3,000 clicks across campaigns with an average CPC of just $2.03.
Achieved 20+ conversions from search at an average cost-per-conversion around $300.
Delivered ultra-efficient reach with Performance Max clicks as low as $0.13 during launch.
Maintained CTRs of 5.69%, surpassing industry benchmarks.
Full-Funnel Integration:
Combined consistent PR visibility with paid traffic targeting to move prospects from awareness to acquisition.
Supported ongoing product launches and updates with synchronized content and media coverage.
The Results
National & Trade Recognition: Whoosh featured in leading outlets including Forbes, GOLF Magazine, and Golf Business Technology.
Investor Confidence: PR efforts amplified the company’s Series A success and boosted credibility among stakeholders.
Thought Leadership: Elevated CEO Colin Read as a top voice in modern facility management.
Paid Media Efficiency: Generated steady growth with high-intent leads and low acquisition costs.
Category Leadership: Established Whoosh as the go-to modern operations platform for golf and recreation.
Why It Matters
Through a unified mix of storytelling and strategy, Golf Space Collective helped Whoosh move from startup to standout—earning national attention, building trust with industry leaders, and driving measurable business growth. Together, we’ve proven that when visibility meets performance, momentum follows.
Whoosh
Client
Whoosh.io
Services
PR Strategy & Execution
Media Relations & Press Management
Event-Based PR Activation
Executive Positioning
Paid Media Campaign Management
Performance Reporting & Optimization
Overview
Whoosh: Powering Growth Through PR and Paid Strategy
When Whoosh set out to redefine how clubs and recreational facilities manage their operations, they needed more than awareness—they needed momentum. Golf Space Collective (GSC) partnered with Whoosh in 2023 to build national visibility, establish credibility, and drive qualified traffic through a dual approach that combined long-term public relations with a precision paid media strategy.
Over two years, GSC helped Whoosh evolve from a promising startup into one of the most recognized and trusted technology brands in golf and hospitality.
The Challenge
Breaking Through Legacy Systems: Competing against established software providers in the golf and recreation industries.
Raising Brand Awareness: Needed to drive visibility and credibility among club leaders and facility operators nationwide.
Scaling Growth Efficiently: Required a paid media structure that delivered high-intent leads without inflating acquisition costs.
Building Thought Leadership: Elevate CEO Colin Read and position Whoosh as an innovator at the intersection of technology, golf, and entertainment.
The GSC Solution
Public Relations Roadmap:
Developed and executed a two-year PR plan focused on consistent storytelling and media relationship building.
Secured national and trade coverage in Forbes, GOLF Magazine, Golf Business Technology, The Golf Wire, The First Call, and more.
Announced Whoosh’s Series A fundraise with widespread top-tier media attention.
Launched integrations and partnerships with Square, Foresight Sports, and other key industry players.
Activated event-based PR at major trade shows like the PGA Merchandise Show and GCSAA Conference.
Executive Visibility & Thought Leadership:
Positioned CEO Colin Read as a credible voice in modern facility operations through interviews, bylines, and speaking opportunities.
Paid Media Strategy:
Deployed a hybrid model of Google Search (for high-intent buyers) and Performance Max (for awareness and discovery).
Generated over 52K impressions and 3,000 clicks across campaigns with an average CPC of just $2.03.
Achieved 20+ conversions from search at an average cost-per-conversion around $300.
Delivered ultra-efficient reach with Performance Max clicks as low as $0.13 during launch.
Maintained CTRs of 5.69%, surpassing industry benchmarks.
Full-Funnel Integration:
Combined consistent PR visibility with paid traffic targeting to move prospects from awareness to acquisition.
Supported ongoing product launches and updates with synchronized content and media coverage.
The Results
National & Trade Recognition: Whoosh featured in leading outlets including Forbes, GOLF Magazine, and Golf Business Technology.
Investor Confidence: PR efforts amplified the company’s Series A success and boosted credibility among stakeholders.
Thought Leadership: Elevated CEO Colin Read as a top voice in modern facility management.
Paid Media Efficiency: Generated steady growth with high-intent leads and low acquisition costs.
Category Leadership: Established Whoosh as the go-to modern operations platform for golf and recreation.
Why It Matters
Through a unified mix of storytelling and strategy, Golf Space Collective helped Whoosh move from startup to standout—earning national attention, building trust with industry leaders, and driving measurable business growth. Together, we’ve proven that when visibility meets performance, momentum follows.
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