Style. Storytelling. And a whole lot of good vibes.

When Vineyard Vines shows up at an event, it’s never halfway. It’s always with intention, design, and that unmistakable coastal flair. Golf Space has been proud to help them show up in style—behind the lens and on the ground—capturing content that turns clothing into storytelling and activations into brand moments.

Kentucky Derby: Seersucker & Celebration 🐎

For four straight years, Vineyard Vines has gone all in on the Kentucky Derby—dropping a full style guide and custom collection inspired by racing’s most iconic weekend. Golf Space was on-site at Churchill Downs to capture it all: from tailored looks in the paddock to champagne clinks at the brand’s legendary centerfield afterparty. This wasn’t just event coverage—it was lifestyle content that brought the brand’s Derby DNA to life across every channel.

⛳ JT Poston Apparel Shoot: Sea Island Style

When Vineyard Vines needed a clean, elevated shoot with PGA TOUR pro (and brand ambassador) JT Poston, we took it to Sea Island. Against golden hour skies and coastal greens, we produced an editorial-style photoshoot that showcased the new golf collection—effortless, premium, and totally on-brand. The final assets blended personality with polish, giving the apparel line a visual story that matched its vibe.

🌸 The Masters: A Family Story at Augusta

During Masters Week, we followed JT Poston and his father Ty Poston, who caddied for him in the Par 3 Contest. The result? A Father’s Day video that cut deeper than your average highlight reel. JT and Ty shared stories about life, golf, and what it meant to walk the fairways at Augusta together. It was real, emotional, and as timeless as the venue itself.

🛶 The Head of the Charles Regatta: Coastal Cool in Boston

At the Head of the Charles Regatta, Vineyard Vines rolled out a full activation in the heart of Boston—complete with a pop-up store and all the race day energy you'd expect from one of the most iconic rowing events in the world. Our team was there to document the full experience, capturing the aesthetic, movement, and energy of the event while highlighting the brand’s presence both on the water and on the ground.

The Takeaway

From Kentucky to Georgia to Boston, Vineyard Vines keeps showing up in iconic moments—and Golf Space is right there with them, camera in hand and story on deck. We don’t just shoot the clothes—we capture what they mean in the moment. And that makes all the difference.