Driving Engagement and Growth for Texas Golf

What began as a short-term marketing solution has evolved into a 3-year strategic partnership between the Texas Golf Association (TGA) and Golf Space Collective (GSC). When TGA faced a staffing gap, GSC stepped in to manage marketing and quickly became a critical driver of membership growth, engagement, and digital transformation.

Under the unifying campaign “Golf Gets Better Here,” GSC has helped TGA grow membership by 20,000+ golfers, rebuild its digital presence, and secure new exposure opportunities — including a partnership with the Chevron Championship, an LPGA major. Three years in, the momentum continues to accelerate as TGA expands its role as the statewide leader in golf.

The Challenge

Retention & Growth: TGA needed to reduce churn, re-engage lapsed golfers, and create more relevance for members.

Outdated Digital Infrastructure: Their website and email systems weren’t designed for modern user expectations.

Disconnected Communications: Without automation or a central CRM, TGA risked missing critical engagement opportunities.

Brand Awareness: TGA wanted to elevate its visibility beyond its core audience and build credibility nationally.

The GSC Solution

The “Golf Gets Better Here” Campaign: A unifying brand platform that positioned TGA as the home for golf in Texas, with consistent storytelling across email, social, and web.

Website Development: Modern rebuild with intuitive navigationDedicated visibility for public member clubsSeamless GHIN + Golf Genius integrationsStory-driven course and event features.

HubSpot CRM + Customer Journey Development: Centralized member data and built automated, segmented journeys to guide onboarding, engagement, and retention.

Automated Email Campaigns: Welcome Series: Engages new members immediately with benefits and opportunities. Win-back Series: Recovers lapsed members and drives retention revenue.

Social Media Management: Live tournament coverage paired with year-round storytelling to broaden TGA’s role beyond competition.

Brand Partnerships: Facilitated a partnership with the Chevron Championship (LPGA Major) to boost visibility and align TGA with one of the most prestigious stages in golf.

Results

20,000+ net new members added over 3 years

Up to 5% of top-line revenue influenced by retention campaigns

Modernized digital ecosystem — website, CRM, and automated journeys

National exposure through Chevron Championship partnership

Sustained growth with momentum building year over year

Why It Matters

For over three years, GSC has been more than a marketing partner — we’ve become an extension of the TGA team. By combining strategy, technology, and storytelling, we’ve helped one of the nation’s most influential golf associations grow membership, elevate its brand, and expand its reach.
Together, TGA and GSC continue to prove that Golf Gets Better Here — in Texas, and beyond.