REVL in Motion: A National Campaign Built to Move

When SuperStroke asked us to launch their most important new product line in years, we didn’t pitch just another gear spot. We pitched a movement. A feeling. A cinematic experience designed to electrify the screen—and social feeds—with presence, performance, and individuality.

This wasn’t about promoting a grip.
It was about expressing what it feels like to grip what moves you.

Pre-Production: Build the Blueprint

We started with one simple question: How does performance feel?
From there, we built a visual language rooted in movement, identity, and swagger.

Deliverables included:

• Creative concepting + brand narrative development

• Multiple rounds of storyboarding

• Moodboarding by grip persona (Soft, Control, Speed, Power)

• Shot lists and run-of-show

• Scripting, VO development, talent casting

• Location scouting + art direction

• Aspect ratio planning (broadcast, social, vertical)

We mapped every sequence before the first lens was loaded.

Production: Lights, Camera, Motion

We treated this campaign like a feature.
Multi-day shoots. Multicam rigs. Drone passes. Motion-controlled sliders. And an entire team dialed in on creating content that could flex across platforms—from 60-second trailers to 6-second hooks.

Shot with:

• Sony Venice 2

• FPV drone capture

• Custom lighting rigs for visual punch

• High-speed slo-mo for kinetic details

• Split-format capture for vertical, widescreen, and square use

The result? Clean. Cinematic. Charged.

Post-Production: Multiply the Moment

From the national spot, we built a fully loaded content engine:

• Full-length brand trailer (TV & YouTube preroll)

• 15s + 30s cutdowns for digital and paid

• Vertical edits for Instagram, TikTok, Meta Ads

• Behind-the-scenes photo + video edits

• Persona-specific edits for each grip model

• Thumbnail design, color grading, sound design

• Voiceover mixes + subtitle integration for global use

And then we pushed it live—everywhere the golf world scrolls.

Social + Paid Campaign Launch

We delivered over 40+ individual assets to support launch week and beyond:

• Creator integrations

• Product deep-dives

• Glitch loops, slow reveals, sound-driven hype cuts

• Paid ad units formatted for Meta, YouTube, Google Display, TikTok

• Animated product explainers

• Performance-by-persona breakdowns

Every frame was built to drive attention. Every second earned.

Results

The REVL campaign has turned heads and moved numbers. The launch spot became a high-water mark for gear storytelling in golf—modern, bold, and undeniably fresh.

Check out the national ad below now playing on Golf Channel