Expanding Reach and Building a Fanbase for RangeGoats GC

In just 20 months, RangeGoats GC has become one of the fastest-growing teams in golf on social media. With Golf Space Collective leading organic strategy, the team’s content now reaches tens of millions of fans across platforms, fueled by video-first storytelling, interactive fan engagement, and a multi-channel approach that balances both scale and community.

From short-form highlights to long-form storytelling, RangeGoats have built a digital presence that not only entertains but deepens fan loyalty.

The Challenge

Breaking Through the Noise: Needed to stand out in a crowded sports media landscape.

Platform Balance: Wanted to maximize reach on high-visibility channels while cultivating deeper engagement elsewhere.

Content Engine: Required a sustainable way to fuel volume without sacrificing quality.

Fan Connection: Goal was to foster two-way interactions and build affinity, not just impressions.

The GSC Solution

Video-First Strategy: Made short-form video the backbone of content across Instagram, TikTok, Facebook, and X.

Platform Diversification: Leveraged Instagram + TikTok for scale, Facebook + X for engagement efficiency, and YouTube for long-form storytelling.

High-Volume Posting: Consistent publishing cadence kept RangeGoats top of mind with fans.

Interactive Community Management: Engaged directly with fans through inbound/outbound messaging to build authentic connections.

YouTube Expansion: Introduced long-form highlights, behind-the-scenes features, and documentary-style storytelling to extend engagement beyond quick clips.

Results

55.7M total impressions across platforms

• Instagram: 32.87M

• TikTok: 10.75M

• Facebook: 9.75M

• X: 2.35M

1.12M total engagements (2% overall ER)

• X: 3.4% ER (highest)

• Facebook: 3.1% ER

• TikTok: 2.4% ER

• Instagram: 1.4% ER

+128,026 net new followers, bringing total audience to 218,237

• TikTok: +79,447

• Instagram: +26,321

• Facebook: +20,634

• X: +1,624

29.3M total video views led by Instagram Reels (12.49M) and TikTok (10.75M)

38,096 inbound fan messages received, reinforcing strong two-way interaction

YouTube breakthrough:

• 1.6M views

• 16.7K watch hours

• +17.1K subscribers

Why It Matters

RangeGoats GC has built more than just a digital footprint — they’ve built a fan movement. By combining video-first content, consistent publishing, and authentic fan engagement, the team has created one of the most dynamic and interactive communities in golf. Instagram and TikTok drive reach, Facebook and X foster engagement, and YouTube is shaping long-term loyalty. Together, RangeGoats and GSC are redefining what team-driven digital storytelling looks like in modern golf.