Breaking Into Golf With Fabletics

When Fabletics decided to make its debut in the golf world, the brand turned to Golf Space Collective (GSC) to deliver an authentic, high-energy activation that would resonate with both lifestyle and golf audiences. From influencer partnerships to on-site experiences and end-to-end production, GSC handled every detail to ensure Fabletics didn’t just show up in golf — they stood out.

Building Brand Momentum Through Partnerships

To establish credibility in a new category, GSC sourced and negotiated influencer contracts and secured strategic brand partners including:

• LA Golf — lending technical performance credibility.

• Broken Tee Vodka — creating lifestyle energy on site.

• WGA Evans Scholars — aligning with a philanthropic cause to connect deeper with the golf community.

These collaborations positioned Fabletics as more than a fitness brand entering golf — they became part of the culture.

Strategic Event Activation

GSC brought the golf experience to life through immersive activations and flawless logistics, including:

• On-site Golf Simulator to engage attendees.

• Custom event goodies like scorecards and golf-themed merchandise.

• Travel and event logistics for influencers, partners, and WGA Evans Scholars.

• Full-service event execution, ensuring seamless coordination from planning to live delivery.

The event created authentic touchpoints that left guests with a lasting impression of Fabletics as a fresh new player in golf.

Social Strategy, Influencer Content & Onsite Capture

To extend impact beyond the event, GSC deployed a five-person production crew to capture and deliver:

• Influencer-led content designed to maximize reach and visibility.

• Branded Fabletics social content, providing assets for owned channels.

• Live on-site storytelling to amplify the activation in real time.

By blending influencer voices with brand content, Fabletics gained traction across audiences who might otherwise have been outside their orbit.

Optimizing Brand Partnerships

GSC worked closely with Fabletics’ internal brand partnership team to align activation goals with larger marketing objectives. The result was a cohesive experience that blended lifestyle, performance, and golf — all while reinforcing Fabletics’ position as a versatile, category-expanding brand.

The Outcome: A Successful Golf Industry Debut

Thanks to GSC’s comprehensive execution, Fabletics’ golf launch achieved:

• Credible entry into the golf industry with the right partners and activations.

• Expanded reach through influencer-driven content and cross-channel promotion.

• Authentic fan experiences that blended lifestyle and sport.

• A content library that extended the campaign far beyond the event itself.

Final Word

For Fabletics, golf wasn’t just another category test — it was a chance to break into a new community with authenticity and momentum. With Golf Space Collective as a partner, Fabletics’ debut was more than a one-off event — it became the foundation for a long-term presence in golf.