Dick's Sporting Goods Open
Client
Dick's Sporting Goods Open
Services
Paid Media Strategy Development
Google Ads Management
Keyword Targeting & Audience Segmentation
Creative Development
Performance Reporting & Analytics
Conversion Tracking & Campaign Optimization
Overview
Dick’s Sporting Goods Open: Driving Awareness & Ticket Demand Through Paid Media
The Dick’s Sporting Goods Open is one of the most anticipated events on the PGA TOUR Champions schedule — known not only for world-class golf, but also for its marquee entertainment lineup featuring major artists like Maroon 5 and Luke Bryan. To maximize visibility and drive ticket sales, the tournament partnered with Golf Space Collective to build and manage a paid media strategy that blended broad reach with high-intent performance.
From late 2024 through mid-2025, GSC helped the Dick’s Sporting Goods Open stay top-of-mind among fans, concertgoers, and regional audiences by leveraging Google Ads to boost awareness, generate demand, and convert active ticket buyers.
The Challenge
Boost Ticket Demand: Needed to increase visibility for headline concerts and event offerings.
Balance Awareness & Performance: Required a campaign that could scale reach while still capturing high-intent buyers.
Efficient Ad Spend: Needed to keep cost-per-click low across a long run-up to the event.
High-Competition Environment: Concert markets are crowded, requiring standout creative and strong keyword targeting.
The GSC Solution
Paid Media Strategy Development:
Built a full-funnel approach combining wide-reaching Display ads with high-intent Search campaigns.
Google Search Campaigns:
Targeted fans actively searching for concert tickets (e.g., Maroon 5, Luke Bryan).
Delivered top-performing search ads with CTRs exceeding 25%.
Google Display Campaigns:
Drove efficient reach and awareness at scale.
Kept CPC low while flooding the market with event visibility.
Creative Optimization:
Developed targeted ad messaging for concerts vs. tournament play.
Optimized visuals and copy based on weekly performance.
Performance Reporting:
Provided ongoing reporting and strategic recommendations.
Adjusted budgets and bids to capitalize on demand spikes.
The Results
2.5M+ total impressions across Search & Display
34,600+ total clicks, driving consistent traffic and ticket interest
$0.29 average CPC, demonstrating highly efficient spend
25%+ CTR on Maroon 5 Search ads, capturing high-intent concertgoers
Strong balance of reach + conversion, ensuring the event stayed top of mind while turning active interest into action
Why It Matters
By blending broad-reach Display with high-intent Search, Golf Space Collective delivered a paid media strategy that both scaled the Dick’s Sporting Goods Open’s visibility and captured audiences ready to buy. The campaign kept the tournament and its headline entertainment acts front and center — driving awareness, ticket demand, and momentum leading up to event week.
With smart targeting, efficient spend, and continual optimization, GSC helped the Dick’s Sporting Goods Open turn digital attention into real-world attendance.
Dick's Sporting Goods Open
Client
Dick's Sporting Goods Open
Services
Paid Media Strategy Development
Google Ads Management
Keyword Targeting & Audience Segmentation
Creative Development
Performance Reporting & Analytics
Conversion Tracking & Campaign Optimization
Overview
Dick’s Sporting Goods Open: Driving Awareness & Ticket Demand Through Paid Media
The Dick’s Sporting Goods Open is one of the most anticipated events on the PGA TOUR Champions schedule — known not only for world-class golf, but also for its marquee entertainment lineup featuring major artists like Maroon 5 and Luke Bryan. To maximize visibility and drive ticket sales, the tournament partnered with Golf Space Collective to build and manage a paid media strategy that blended broad reach with high-intent performance.
From late 2024 through mid-2025, GSC helped the Dick’s Sporting Goods Open stay top-of-mind among fans, concertgoers, and regional audiences by leveraging Google Ads to boost awareness, generate demand, and convert active ticket buyers.
The Challenge
Boost Ticket Demand: Needed to increase visibility for headline concerts and event offerings.
Balance Awareness & Performance: Required a campaign that could scale reach while still capturing high-intent buyers.
Efficient Ad Spend: Needed to keep cost-per-click low across a long run-up to the event.
High-Competition Environment: Concert markets are crowded, requiring standout creative and strong keyword targeting.
The GSC Solution
Paid Media Strategy Development:
Built a full-funnel approach combining wide-reaching Display ads with high-intent Search campaigns.
Google Search Campaigns:
Targeted fans actively searching for concert tickets (e.g., Maroon 5, Luke Bryan).
Delivered top-performing search ads with CTRs exceeding 25%.
Google Display Campaigns:
Drove efficient reach and awareness at scale.
Kept CPC low while flooding the market with event visibility.
Creative Optimization:
Developed targeted ad messaging for concerts vs. tournament play.
Optimized visuals and copy based on weekly performance.
Performance Reporting:
Provided ongoing reporting and strategic recommendations.
Adjusted budgets and bids to capitalize on demand spikes.
The Results
2.5M+ total impressions across Search & Display
34,600+ total clicks, driving consistent traffic and ticket interest
$0.29 average CPC, demonstrating highly efficient spend
25%+ CTR on Maroon 5 Search ads, capturing high-intent concertgoers
Strong balance of reach + conversion, ensuring the event stayed top of mind while turning active interest into action
Why It Matters
By blending broad-reach Display with high-intent Search, Golf Space Collective delivered a paid media strategy that both scaled the Dick’s Sporting Goods Open’s visibility and captured audiences ready to buy. The campaign kept the tournament and its headline entertainment acts front and center — driving awareness, ticket demand, and momentum leading up to event week.
With smart targeting, efficient spend, and continual optimization, GSC helped the Dick’s Sporting Goods Open turn digital attention into real-world attendance.
Dick's Sporting Goods Open
Client
Dick's Sporting Goods Open
Services
Paid Media Strategy Development
Google Ads Management
Keyword Targeting & Audience Segmentation
Creative Development
Performance Reporting & Analytics
Conversion Tracking & Campaign Optimization
Overview
Dick’s Sporting Goods Open: Driving Awareness & Ticket Demand Through Paid Media
The Dick’s Sporting Goods Open is one of the most anticipated events on the PGA TOUR Champions schedule — known not only for world-class golf, but also for its marquee entertainment lineup featuring major artists like Maroon 5 and Luke Bryan. To maximize visibility and drive ticket sales, the tournament partnered with Golf Space Collective to build and manage a paid media strategy that blended broad reach with high-intent performance.
From late 2024 through mid-2025, GSC helped the Dick’s Sporting Goods Open stay top-of-mind among fans, concertgoers, and regional audiences by leveraging Google Ads to boost awareness, generate demand, and convert active ticket buyers.
The Challenge
Boost Ticket Demand: Needed to increase visibility for headline concerts and event offerings.
Balance Awareness & Performance: Required a campaign that could scale reach while still capturing high-intent buyers.
Efficient Ad Spend: Needed to keep cost-per-click low across a long run-up to the event.
High-Competition Environment: Concert markets are crowded, requiring standout creative and strong keyword targeting.
The GSC Solution
Paid Media Strategy Development:
Built a full-funnel approach combining wide-reaching Display ads with high-intent Search campaigns.
Google Search Campaigns:
Targeted fans actively searching for concert tickets (e.g., Maroon 5, Luke Bryan).
Delivered top-performing search ads with CTRs exceeding 25%.
Google Display Campaigns:
Drove efficient reach and awareness at scale.
Kept CPC low while flooding the market with event visibility.
Creative Optimization:
Developed targeted ad messaging for concerts vs. tournament play.
Optimized visuals and copy based on weekly performance.
Performance Reporting:
Provided ongoing reporting and strategic recommendations.
Adjusted budgets and bids to capitalize on demand spikes.
The Results
2.5M+ total impressions across Search & Display
34,600+ total clicks, driving consistent traffic and ticket interest
$0.29 average CPC, demonstrating highly efficient spend
25%+ CTR on Maroon 5 Search ads, capturing high-intent concertgoers
Strong balance of reach + conversion, ensuring the event stayed top of mind while turning active interest into action
Why It Matters
By blending broad-reach Display with high-intent Search, Golf Space Collective delivered a paid media strategy that both scaled the Dick’s Sporting Goods Open’s visibility and captured audiences ready to buy. The campaign kept the tournament and its headline entertainment acts front and center — driving awareness, ticket demand, and momentum leading up to event week.
With smart targeting, efficient spend, and continual optimization, GSC helped the Dick’s Sporting Goods Open turn digital attention into real-world attendance.
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