A Decade of Strategic PR Leadership for Golf Icon Gary Player

The Overview

When you’re working with one of the greatest names in golf, the bar’s already sky-high. For over a decade, Golf Space’s own Bo Wood has been the go-to voice behind Gary Player’s public presence—helping guide everything from global press hits to partnership rollouts and charity campaigns. From golf course design news to foundation fundraising to brand ambassadorships, Bo’s played a hands-on role in making sure Gary’s story is told clearly, consistently, and on the world stage.

The Challenge

Gary Player’s world is big—like, global icon big. He’s got course projects across continents, a foundation that’s doing real good, and brands that line up for a spot on his team. The challenge? Keeping the whole operation sharp and unified, without watering down the message. Bo’s mission: amplify Gary’s voice while honoring the legacy.

The Game Plan

Here’s how we kept it all dialed:

📍 Course Launches with Impact

Bo worked side-by-side with Gary Player Design to announce world-class courses like: Luštica Bay in Montenegro – a cliffside stunner and luxury destination. The Links at Fancourt short course – another South African gem, reimagined through Player’s vision. Gary Player x Nicklaus Design collab – two titans teaming up, and Bo made sure the world noticed.

❤️ Foundation & Philanthropy

Gary and Vivienne Player’s charitable work is the real deal, and Bo helped bring it into the spotlight: Promoting global fundraising events and tracking their wins. Telling powerful stories that show where the money goes—and who it helps. Locking down media that highlights the Players’ legacy of giving.

🤝 Sponsor + Brand Storytelling

Big brands trust Gary’s name, and Bo’s the one making those partnerships sing: Announced deals like the IFS sponsorship with clear, compelling messaging. Helped activate and support major brand partnerships with Rolex, PXG, Berenberg, and more. Made sure every announcement felt personal, aligned, and true to the Gary Player brand.

🌍 Global Media + Thought Leadership

We kept Gary in the headlines and in the conversation: Secured coverage in golf, wellness, longevity, and lifestyle media. Positioned him as a trusted voice on the future of the game—and what it means to live well.

The Results

• Global Recognition for Course Designs featured in outlets such as Golf Digest, The Golf Wire, Golf Course Architecture, and GOLF Magazine.

• Successful public rollout of the Nicklaus Design x Gary Player Design strategic alliance, generating widespread industry interest.

• Ongoing visibility for the Gary and Vivienne Player Foundation, helping fuel donor confidence and fundraising momentum.

• Brand alignment campaigns with key sponsors that increased engagement and reinforced Gary Player's influence and integrity across markets.

The Bottom Line

This partnership isn’t just about press—it’s about presence. For more than ten years, Bo Wood has helped Gary Player stay relevant, respected, and ready for what’s next. The work blends strategy, instinct, and a deep respect for the game—and the man. Because legends don’t slow down. And neither do we.